What Makes Taste?

If you saw the title of this article and immediately, “wealth does, obviously,” you might be missing the point. After all, it is not just about having money. Plenty of wealthy people dress in completely ordinary clothes. After all, they don’t have to impress anybody from the top of the world. However, entertainment moguls and movie stars still feel a need to look their very best. There’s a reason that people like that are called taste makers, you know. And it isn’t just because they have money, or even because they exist at the very top of the social status hierarchy, either. At the very top, money means a whole lot less than overall influence. And influence is all about personality.

When you design wardrobes and accessories for regular people in the street, you have completely different considerations than the ones you have for big wigs. For one thing, most people have a poverty mindset where spending a lot of money seems foolish. After all, who wants to spend hundreds or even thousands on a suit or a dress, when you have a mortgage that you may or may not be able to pay this month? When the existence of your job is totally at the whim of your boss, it tends to sap your desire to be too flashy.

But life is completely different at the top of the heap. When you have absolutely no fear of your bills being paid (even if you never work again), you start to wonder what kinds of great things your money can buy. For those who love to flaunt what they have (many of whom are self made magnates), this is a chance to really go wild. To them, something inexpensive is almost universally seen as second rate. There is only abundance, at the top of the entertainment world. And when you design anything for people in that station of life, you have to remember that: abundance.